This might have been the best-received cease-and-desist letter ever written by a company. We have seen that how large corporations protect their Intellectual Properties and when these major companies send you a cease-and-desist letter, you should probably oblige to their needs but this case is entirely different from past.
Netflix took an entirely different route and sent a brilliant letter to the owners of a ‘Stranger Things’ themed pop-up bar called The Upside Down in Chicago; their cease-and-desist letter couldn’t be any nicer, or quirky.
You can check out the letter below where Netflix is insisting that the Chicago tavern quit operating its “Stranger Things” tribute pop-up bar.
The letter goes on with a smart and funny way to ask the bar owners to take up the permission. The letter goes out like this:
“Danny and Doug, my walkie-talkie is busted, so I had to write this note instead. I heard you launched a Stranger Things pop-up bar at your Logan Square location. Look, I don’t want you to think I’m a total wastoid, and I love how much you guys love the show. (Just wait until you see Season 2!) But unless I’m living in the Upside Down, I don’t think we did a deal with you for this pop-up. You’re obviously creative types, so I’m sure you can appreciate that it’s important to us to have a say in how our fans encounter the worlds we build.
We’re not going to go full Dr. Brenner on you, but we ask that you please (1) not extend the pop-up beyond its six weeks run ending in September, and (2) reach out to us for permission if you plan to do something like this again. Let me know as soon as possible that you agree to these requests.
We love our fans more than anything, but you should be aware that the Demogorgon is not always as forgiving. So please don’t make us call your mom.”
After the letter, The establishment had reportedly sought permission from the streaming video giant to extend its pop-up run adjacent to a sibling called Emporium in Chicago. It opened for business — on Aug. 18.
Cocktail-menu items include drinks called Eleven’s Eggos, Mouthbreather and She’s Our Friend & She’s Crazy.
Featured Image Source: Chicago Eaters